How to avoid the habit of visitors to the ad unit

I am sure that you so often happens: you go to the site and ustremlyaete all his attention to the text, ignoring any advertising.

Maybe the first couple of times you have a look at what's the ad space, but then you just start to ignore them. We'll call this file this phenomenon "slepostyu" to AdSense. Slepost to AdSense is a topic becoming more urgent because of the fact that more and more people taking part in the AdSense system. Let's delve into the problem.

According to popular belief it is believed that the closer to the text advertising, the more visitors click on the advertisement. This strategy is increasingly suffering from the fact that the permanent site visitors with content more relevant ignore advertising. The more visitor familiar with the content of your site, the easier the visitor "filter" advertising. This is not a trend, this is merely the culmination of several factors.

First, AdSense has made the world domination, or anything like that. AdSense blocks can be seen everywhere, and the static format blocks unchanged. Provided many different options blocks, but they are inscribed with Google. Of course, you can change the color, size, etc., but the inscription Google will always appear in the corner of each ad unit.

Second, a slightly slower growth of the Internet (already nowhere). As the number of newcomers on the Internet decreased, ad units ceased to attract visitors. Furthermore, as I said, if your site provided a very valuable and timely information, will, over time, the terms of the permanent visitors who learn to "filter" Google ad units and will not pay attention to advertising. One is how to return the attention of visitors on advertising?

Do experiment! Though quite the same blocks you can constantly change color. Every time you make minor changes, but remember that advertising should "merge" with the site! Create an environment that the visitor, particularly permanent, saw no great difference. For example: a framework. They are all diligently trying to cover up under the background site. Make them slightly darker than the background color, is not only that part of the highly allocated. Light allocation will force the visitor to stay and draw attention to the fact that he was trying to present in advertising. Try this method is also applied to the text of the advertisement.

Small changes in advertising can work miracles! The idea is simple: visitors are accustomed to the fact that blocks merge with the content of the site. And now they suddenly started to come a little bit more than usual! Once the visitor noticing this change its mind automatically destined for the ad text. This will raise the likelihood that the visitor interested in the fact that offers advertising! You can also try changing the size of blocks. Any changes to attract the attention of visitors.

The key to effective experiments every day to make one change youngest. Thus you will be able to determine how the change which has brought results. Try this technique, and you immediately feel the result!